Brunch Box

What started out as a food cart in Portland, Oregon, Brunch Box quickly became the go-to for all things excessive in the burger world. Topping their burgers with Spam, using grilled cheese sandwiches as buns, and topping fries with anything you can think of, Brunch Box isn’t your typical burger joint.

Disciplines

Meet Brunchy

He’s the moustachioed man used as the mark for Brunch Box. He came from a t-shirt we designed for them as a one-off, but he was embraced by the owners and lovers of BB and became the mascot. For the final logo, we cleaned up his ‘stache and designed custom lettering. The identity kicked off the look of the restaurant and all of the materials to go with it.

Big Taste, Small Place

When Brunch Box decided to open their first brick and mortar restaurant they came to us to make sure their new space matched their quality of food while still keeping it fun. We decided to take a classic diner and vintage fast food chain feel while introducing Brunch Box’s fun and humor into the build out. The project included an interior build out, advertising, merchandise, brand assets, and a new site.

Accolades:

  • Rosey Merrit Award – Retail

Credits

  • Creative & Art Direction
    • ​Jolby & Friends
  • Design & Illustration
    • ​Jolby & Friends
  • Photography
    • ​Robert Woodward
  • Architect
    • ​James Riley
  • Sign Making
    • ​ADX
  • Web Dev
    • Nichole Barrett