The Coffee Bean & Tea Leaf Holiday 2015

The Coffee Bean & Tea Leaf's holiday campaign stretches across 100's of their cafes all over the world, transforming each shop into a California-inspired Winter wonderland. We developed a design system, pattern and type library for their 2015 Holiday campaign.


Building the Holiday Spirit

We collaborated with Coffee Bean's internal design team to come up with a system that could be spread across dozens of SKU's, various print media, and onto the web. The designs use Coffee Bean's signature purple, simple holiday symbols, patterns, and custom type to bring 2015's Holiday theme to life.


  • Creative Direction
    • CBTL
  • Design & Illustration
    • Jolby & Friends
    • CBTL
  • Photography
    • Nick Charrow