The Art of Non-Conformity

Chris Guillebeau is an independent entreprenuer, writer, and blogger who has amassed a dedicated social following over his career. Jolby & Friends was tasked with redesigning and re-invigorating the look of his personal website and blog.



The Art of Non-Conformity

Our goal with the revamp was to use the content from his previous site and develop it into a center for news, updates, and everything Non-Conformity. With over 100k readers, the new look needed to excite them and keep their interests peaked. We also developed a set of icons to be used alongside bright gradients to bring color and life site-wide. Launch the website.


  • Creative Direction
    • ​Jolby & Friends
    • Chris Guillebeau
  • Art Direction
    • ​Jolby & Friends
  • Design
    • Jolby & Friends
  • Web Dev
    • Matt Pensworth