Hopworks Urban Brewery: Branding

 

Bullseye

Our long partnership with Pacific-Nortwest-renowned Hopworks Urban Brewery began years ago as a single label design for one of their beers. At the time, our studio was looking for a craft beer partner that made an incredible product which we could add our talents to. That relationship shaped over the years through a brand refresh, marketing and product design, merch, web development, and countless beer labels.

Brand Refresh

Hopworks approached us to finesse their already established brand. We took small steps with refining their logo and wordmark to clean it up and make it more appealing. We redefined color palettes, re-established typefaces, and created a style of icons to be used throughout the brand.

Dude Where's my Beer?

While on the old site, users had a difficult time finding information across the board: what was on tap, what their current beer offerings were this season, and where they could get a taste. Their old site also did a poor job of highlighting their main point of differentiation which is their mission to operate a sustainable brewery and to give back to the planet. Our redesign of their website solved all of these problems and more, giving them a bold presence on the web with easy to find information and mission-forward content.

Credits

  • Creative Direction
    • Jolby & Friends
  • Art Direction
    • Hopworks
    • Jolby & Friends
  • Design & Illustration
    • Jolby & Friends
  • Web Development
    • Matt Pensworth
    • J&M Labs