We teamed up with SANDAG, HealthyWorks, and HHSA to create a series of bicycle safety trading cards to inspire kids to stay active on their way to school. Our approach was what kids should not do on a bike and each title reflects the creature's foolishness. We had a lot of fun with these and the client was a blast to work with.
Credits: Sponsored by: SANDAG, HHSA, HealthyWorks. Made possible in part by funding from the U.S. Department of Health and Human Services, through the County of San Diego. Copywriting: Keith Kanzel, Lisa Starace, Antoinette Meier, Karin Ross. Creative Direction: Keith Kanzel Design: Lisa Starace Illustration Printing: Neyenesch